Executive Education
At the Institute for Global Enterprise in Indiana, we recognize the importance of supplying our corporate community with the tools to build their competitive advantage in the global marketplace. Our Executive Education seminars provide the forum in which to gain an enhanced perspective of global economic opportunities and cultural awareness - all in an effort to foster the commercial success for small to medium-sized enterprises on the international stage.
Customized training for company-specific needs is also available and most effective when delivered internally to small groups with clear objectives. We utilize permanent staff and renowned industry practitioners to deliver this training to you and your corporate team.
Globalization is opportunity knocking. Answer the call by participating in one of our Executive Education programs. Please contact the Institute for Global Enterprise in Indiana at (812) 488-2455 for inquiries to future programs and seminar topic suggestions.
Seminars
Tuesday, October 26, 2010 - 8:00 a.m. to 3:00 p.m.
"Conquer the Web: Online Strategies for Customizing Global Communication"
Training Segment Part I: Why Culturally Customize Your Website?
Research from the past eight years across more than 10 countries has shown that cultural customization will make your web site easier to use, creating a higher appreciation for the site and a greater intention to purchase among clients. Overall, such customizations will offer a direct, positive impact on your ROI.
Training Segment Part II: Search Engine Marketing - Get the Maximum Bang! For Your $$
The competition for top search engine slots is fierce. This segment presents powerful and cost effective search engine optimization techniques in a non-technical manner, appropriate for anyone interested in profiting from e-business. During this workshop you will learn how to organically achieve high search engine rankings on a tight budget. You will also learn how to strategically leverage the social media for generating more traffic on your website and achieving better online visibility.
Register: www.uealumnionline.com/global_educationseminar or call (812) 488-2455
IN THIS WORKSHOP YOU WILL GAIN:
- A powerful cultural customization tool-kit to effectively customize web sites to any country in the world
- An understanding of various cultural nuances when targeting global online consumers
- An understanding of the "Organic Formula" for high search engine visibility
- An increased competitive advantage by being in the inner circle of the "Online Universe"
- Heightened online visibility and traffic by leveraging social media
- The top keywords your customers may be using to find you online
- Data and insights to make a business case for web site cultural customization
- A $200 scholarship to purse an advanced program: The Executive Online Certificate in Web Globalization Management by Saint Louis University, John Cook School of Business
WHO SHOULD ATTEND:
- Entrepreneurs and individuals seeking to build online business
- Marketing professionals
- Advertising and Creative professionals
- E-Commerce Managers
- Webmasters
- Web Developers
- Web Designers
- IT Project Managers
LED BY RENOWNED INDUSTRY EXPERT - NITISH SINGH
Nitish Singh, MBA, MA, PhD is the co-author of "The Culturally Customized Web Site: Customizing Websites for the Global Marketplace," and the more recent book, "Proliferation of the Internet Economy."
Nitish Singh is the Program Leader of the Executive Certificate in Web Globalization Management at St. Louis University and Founder of the Localization Certification Program at California State University, Chico. He holds an Honorary Asst Membership, Center of e-Business Research University of Swansea at UK. His educational efforts in the field of global e-business have been supported by the U.S. Department of Education, CSU, Google, HP, IBM, Microsoft and other companies.
Dr. Singh's expertise in Online Marketing and Global E-business training has been sought by organizations like Yahoo, FedEx, IBM, Canon, Centers for International Trade locations in Northern California, Managing Global Website conferences and Localization World Conferences. Dr. Singh has been involved in organizing workshops in the field of global e-business in the U.S., Canada, France and Germany. His work has been presented at more than 50 national and international conferences, and his publications span across 50 peer reviewed academic journals and business press.
REGISTRATION INFORMATION:
Date: Tuesday, October 26, 2010
Venue: Vectren Executive Board Room (SB 270), Schroeder Family School of Business Administration, UE campus
City: Evansville, Indiana
Time: 8:00 a.m. - 3:00 p.m.
Fee: $129.00 (includes course materials, continental breakfast, and networking luncheon)
Register: www.uealumnionline.com/global_educationseminar or call (812) 488-2455
Past Participants
The participant roster of our Executive Education programs represents an impressive cross-section of Indiana businesses including:
| Azteca Milling | Whirlpool Corporation | ALCOA |
| Old National Bank | Toyota Motor Manufacturing, Indiana, Inc | Uniseal, Inc. |
| Shoe Carnival, Inc. | Jasper Engines & Transmissions | Casino Aztar |
| La Palabra Latina | Universal Diecutters Corporation | Hansen Motors |
| Anchor Industries | Audubon Metals, LLC | Integra Bank |
| Maley & Wertz Lumber, Inc. | Berry Plastics Corporation | Brake Supply Co., Inc |
| Atlas Van Lines, Inc. | Evansville Chamber of Commerce | Midwestern Pet Foods |
| American General Financial | Red Spot Paint & Varnish, Co. | Willis of Illinois, Inc. |
| Kimball Electronics Group | Evana Automation Specialists | Fifth Third Bank |
| Dunn Hospitality Group | Best Home Furnishings | Adecco |
| Northwest KY Forward | Electronics Research, Inc. | Lucent Polymers |
| Jasper Desk Company, Inc. | Indiana Workforce Development | TJ Maxx |
